Rolex is considered to be the best brand worldwide, and one of the best luxurious brands. Rolex is the manufacturer of Swiss wrist watches. The Rolex wrist watches symbolizes status and Rolex is manufacturing around 2000 watches in a day. In business week, Rolex has been mentioned as the top global fashion essence brands among all the brands famous worldwide. The very first product made by Rolex Company is the Water-proof watch. This company has also won the chronometer certification. Rolex has also taken part in the production of the quartz watch, and famous in offering the watches for sea diving, mountain climbing. Sport models include the Rolex Submariner, Oyster Perpetual, Rolex GMT Master. Rolex has introduced three categories of watches like: Oyster Perpetual, Professional and Cellini. Rolex is offering women watches embraced with grace and style.
Other models of Rolex are: Air king, Date, Milgauss, Datejust, GMT Master II, Explorer, Sea Dweller, Day- Date, Master piece, Yactch Master, Daytona etc. “ Tudor” brand name has been introduced by Rolex and “ Tudor” is offering cheap wrist watches. The prices of Wrist watches vary as according to the quality and the production material used in it. China is common in making the fake wrist watches of Rolex. Magazines, newspapers, T.V Commercials, Email Spam are the main sources through which Rolex is getting more popularity among the mass number of people. Self Winding has also been introduced by the Rolex in the year 1931. The year 2003; was the year of excellence for Rolex as in this era; the company has earned revenue around US $ 3 Billion.
Rolex gives the sense of prestige to the people and that is the reason that elite class would like to have Rolex and nothing else. This brand gets promotion by sponsoring grand sports and cultural events; here we can take an example of Golf, as it has sponsored around 150 special events of Golf, some examples of sponsored events are: Scala 2008, CHIO Aachen, The Masters, Open Championship, PGA Championship, and Davis Cup. The company can attract large number of people by using celebrities to promote the accessories and wrist watches. Rolex has introduced large number of designs and styles and make it hard for the customers to choose one, but no doubt every design and style is of great quality. Wrist watches and Time pieces of Rolex satisfy the demands of an elite and middle class.